WR2-C6T1 - Popular consumer good (an Indonesian perspective)
Posted: Wed Mar 04, 2015 11:49 am
Q: Today the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they sold. To what extent do you agree or disagree?
Nowadays, advertisement has been an essential part of every good as a sales promotion. It is often more associated with popular goods that do not reflect the actual needs of consumers. I completely agree with this statement due the fact that advertisements or any form of sales promotion have been too much intrusive in our daily life.
In the twenty-first century, people live in consumerism culture which, needless to say, each of us is exposed by thousands of commercial message every day. These ads clearly persuade in an even greater amount of consumer behaviours, particularly in any form of choice of goods that they want to buy.
If you imagine yourself as a recipient of 'mental inputs', any kind of ads may create desires and needs to have a certain product which has a glamorous publication or successful people as an ads icon. For example, the series of James Bond movies use BMW cars and motorcycles in their every action scenes, and this has been becoming a brand image of the higher status of people who are rich ought to have.
Moreover, we reference, either intentionally or otherwise, to lifestyles represented to us (especially in ads media) that we find attractive. we create a vision in our mind, then at the end, it will strongly trigger our desire to buy those things as shown in the ads. This thesis justifies the statement that the high sales of popular consumer goods reflects the power of advertising.
This behaviour often serves as a contributing factor that tends to push s to be more consumptive. Being consumptive could relate any goods we keep buying beyond our real needs.
In conclusion, I strongly agree that the high sales of popular products reflect the role od advertisements and not the original needs of the people.
dnyocean@gmail.com - 4 mar 2014
Nowadays, advertisement has been an essential part of every good as a sales promotion. It is often more associated with popular goods that do not reflect the actual needs of consumers. I completely agree with this statement due the fact that advertisements or any form of sales promotion have been too much intrusive in our daily life.
In the twenty-first century, people live in consumerism culture which, needless to say, each of us is exposed by thousands of commercial message every day. These ads clearly persuade in an even greater amount of consumer behaviours, particularly in any form of choice of goods that they want to buy.
If you imagine yourself as a recipient of 'mental inputs', any kind of ads may create desires and needs to have a certain product which has a glamorous publication or successful people as an ads icon. For example, the series of James Bond movies use BMW cars and motorcycles in their every action scenes, and this has been becoming a brand image of the higher status of people who are rich ought to have.
Moreover, we reference, either intentionally or otherwise, to lifestyles represented to us (especially in ads media) that we find attractive. we create a vision in our mind, then at the end, it will strongly trigger our desire to buy those things as shown in the ads. This thesis justifies the statement that the high sales of popular consumer goods reflects the power of advertising.
This behaviour often serves as a contributing factor that tends to push s to be more consumptive. Being consumptive could relate any goods we keep buying beyond our real needs.
In conclusion, I strongly agree that the high sales of popular products reflect the role od advertisements and not the original needs of the people.
dnyocean@gmail.com - 4 mar 2014